Bangkok, 8 May, 2017 –
The Tourism Authority of Thailand (TAT) is bringing back the Women’s
Journey Thailand campaign with all the highlights and offers to entice
women travellers from around the world to enjoy a huge range of
activities, special deals, discounts and privileges in Thailand
throughout the month of August. According to the latest statistics of
international arrivals to the kingdom, the growth of female travellers
has risen significantly over the past few years.
Mrs. Srisuda Wanapinyosak, TAT
Deputy Governor for International Marketing – Asia and the South
Pacific said, “Today women are significant decision makers and powerful
with high-spending power. With a full range of products and services
that can serve women’s needs, Thailand can definitely be the ideal
destination. The Women’s Journey Thailand campaign will showcase how
women travellers can enjoy these products and services at very
attractive prices when they visit Thailand in August.”
TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. These activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations.
Airports of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.